The Illusion of Communication

November 14, 2019

Talking with a colleague about communication and their efforts to engage with an audience.

“We sent out a mail piece, but got zero response.”the single biggest problem in communication is the illusion it has taken place.

I think we’re all guilty sometimes of mailing it in (pun intended) thinking we’ve checked the communication box. But therein lies the illusion of communication. If you want to communicate to an audience, sometimes you have to go beyond the simple surface engagement and dive a little deeper to rally people to become champions or get out in front of them and actually strike up a conversation.

It’s this intentional effort to communicate where the real magic happens.