Our team at Amplify Consulting Inc. had the pleasure of working with the Kamloops Curling Club (KCC), a well-established club that has been an integral part of the community for 75 years. They were looking to increase their awareness and membership, introducing the iconic Canadian sport of curling to a whole new group of people.
Here's a brief overview of our activities, the challenges we helped KCC overcome, and the benefits it brought to the organization.
Challenges:
Kamloops Curling Club was looking to accomplish these key priorities:
Increase awareness to gain new members and new participants
Increase reputation to gain new members and build their credibility
Create a better understanding to drive membership, participation, and building rentals
Solution:
Our team not only assisted the Kamloops Curling Club in refreshing its brand and website, but also produced an engaging promotional video, along with a fun and retro 75th anniversary icon for use on branded merchandise and business materials.
In the longer term, the club needed a Communications Strategy to address its key priorities and help to align its messaging at the appropriate frequency across the right channels.
Results & Benefits:
Kamloops Curling Club has already seen an increase in their social media impressions and engagement and celebrated their 75th anniversary with more engagement, attendance, awareness, and media participation than they hoped.
Following the outlined communications strategy, the club will have the opportunity to realize its key priorities and pivot as it evolves to bring on more members.
Inspiration:
For us, we love to amplify the remarkable impact our clients are capable of. By helping the Kamloops Curling Club, we’re able to ensure that more and more people have the chance to experience the sport of curling for the first time and connect with others in the community by doing something that keeps them active and healthy. That's a good feeling, and we're grateful for the opportunity to collaborate with such a dynamic group of people.
Kudos from KCC
"It has been an absolutely wonderful experience working with Amplify. You all heard our vision loud and clear and made it a reality. Helping us, guiding us, and supporting us along the way. The end result for our 75th anniversary and communications beyond far exceeded our expectations, and we are just so grateful for the opportunity to work with the whole team at Amplify. Thank you again from the bottom of our hearts for everything." - Melanie Kopytko, Board Chair, Kamloops Curling Club
Thank you to the Kamloops Curling Club Board of Directors and staff for the opportunity to work in collaboration with you. We can’t wait to see what the next 75 years of curling in Kamloops look like!
Watch the Kamloops Curling Club 75th Anniversary video here.
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